Digital Marketing, Is That You?
Do you know what digital marketing is?
A sponsored post on Instagram and/or Facebook, an ad on YouTube while you're watching some content, or a video ad/ad on Instagram while scrolling through stories, an e-mail in the promotion section, etc., all of that is digital marketing. For every advertisement that "pops out", someone has included you in their target group, assumed or determined that you have a problem or a need for a product or service, and offers you a solution.
Digital world
It could be said that "everything has become digital"! We scroll through the photos in the phone, not in the album. We follow the news, again, via phone, tablet, or computer, almost no one holds a paper newspaper in their hand anymore. We don't discover the contents of books between the covers, but someone tells us about them while we are driving a car or walking. Most people spend a large part of their time online, they don't leave their phone even when they go to it... And then someone thought of using it and moving marketing from bulletin boards, posters, tarpaulins, illuminated advertisements, billboards, etc., to the digital world.
Admit it to yourself
Of course, there are still those of you who love the smell of a new book, the smoothness of a photo, and the tripod in front of a flower shop that says "We have tulips today." But, admit it, you "scroll" through the posts with your coffee. Because it is accessible, simple and attractive. And as soon as you are on our website, you may need some digital content. If so - the service menu has a little bit of everything.
And a final message - when an ad "pops up" at you, don't scroll any further, stop, examine it, study it, ask yourself, where did it come from? Are those marketers right who put you in the target audience and what did they aim for in you?
