Copywriting, Content, Writing i Native writing – what are the differences?
Copywriting
Copywriting is, in short, writing advertising content. It is the skill of writing texts that aim to sell or promote a product, service or idea. In more detail, we are talking about writing marketing and sales content, which aim to call to action, have the task of convincing the client that he really needs a certain product, or that it is good if he reads some content, passes it on, donates some funds, registers for some service and other specific activities. The contents can be for online and offline channels, or for audio and video advertising contents.
Content writing
Content writing is not (only) advertising content, but also entertaining, educational, quality, informative. It aims to provide added value for the client, creates trust and shows that we care about our potential clients. This is an opportunity to demonstrate subject matter expertise, solve a client's problem, while marketing messages take second place. Content contents are: media announcements, case studies, blog posts, newsletters, film texts, guides and articles for various information formats, and other contents that give those who read them the opportunity to make positive changes in their own lives. Content writers create fertile ground for future sales.
Native articles
Native articles are also a combined type of informational-promotional text, i.e. press releases and media ads, but in such a way that it fits stylistically and thematically into the context of the platform on which it is published. This means that it is written in a way that does not act as advertising content, but as part of editorial content, which allows readers to perceive it as relevant and useful. Such articles are easy to read, interesting and useful to the audience, and that is why they are successful among readers. They talk about current topics, for example exercise, digital transformation, devices for preparing healthy meals, etc., and are connected in a simple and practically imperceptible way to the brand promoted in them.
