Good web design draws the eye, but good text keeps attention
Is good Web Design enough?
You have chosen a template for a website or online store, you are considering photos and visuals that will make it more beautiful, but - you are missing texts.
Good site design draws the eye – but good text keeps attention. Professional website copywriting is much more than using nice words and constructive sentences. It is the process of designing content that should and must clearly communicate your message, bring you closer to your target audience and encourage visitors to take action - be it a purchase, contact, or continuing reading.
Be sure of what you need
If you are building a website from scratch, you need everything from the structure of the texts to the tone of communication. The structure of the texts follows the structure of the web page, so it can contain the following:
- Home page
- About Us
- Descriptions of services and products
- Contact Page
- Frequently Asked Questions (FAQ)
- Blogs and educational texts etc.
The texts should be informative, readable and optimized for search engines (SEO). Creating text for a website requires clarity, precision and knowledge of the digital behavior of users. Therefore, you need to know what you want your clients to read on your website and to whoever writes the text (in our case Jelena) clearly and precisely explain what you do, what your business is, what your goals are, what you want to communicate to your target audience, who your target audience is... It is up to the writer to research the competition, keywords, adjust the tone and style of writing to your brand, and come up with clear and effective messages that will encourage action, but it will be difficult to do this if you do not know what you want.
But there is a solution for that too. We will offer you trial texts, based on our experience.
If you have texts, but they are not clear, convincing or optimized enough, send them to us, so that we can edit them so that they are effective and adapted to the reader.
Why are web texts important?
Because people on the Internet don't read - they scan. They quickly go through the texts, see the title, sub-headings, highlighted framed units and highlighted words. Therefore, it is important that the text is structured, clear and adapted to the reader. Well-written content increases trust, keeps the attention of the reader (potential client) and directly influences the decision to cooperate or buy.
If you want content that communicates exactly what your audience wants to hear - we're here to help.
