Improve the performance of your paid ads with the help of our certified experts
PPC advertising, or the abbreviation of the English words “Pay-Per-Click” advertising, is a digital marketing model in which advertisers pay each time a user clicks on their advertisement. It is a way to attract traffic to a website, and it is most often used on search engines such as Google or social media networks such as Facebook and Instagram.
PPC campaigns can be very effective because they enable the targeting of a specific audience and provide the possibility of monitoring results in real time. The price per click varies, depending on the competition for certain keywords.
The reasons why PPC advertising is popular are: quick visibility, precise audience targeting, control of how much money you want to spend, easy measurement of campaign results, performance analysis and strategy optimization.
Types of PPC advertising
Google Search Ads
PPC puts you in front of people who are looking for exactly what you have to offer.
Display Ads
Spread your brand message across search engine results and third-party sites.
YouTube Video Ads
More people are watching video online than ever before. Put your business in front of them.
ReMarketing Ads
Target people who have already visited your website with ads that keep your site in the foreground.
Strateško planiranje
postavljanje ciljeva, identifikovanje ciljne grupe i profilisanje vrste sadržaja koja se dijeli na društvenim mrežama
Sales Campaigns
If you sell online, shopping ads should be part of your online marketing strategy.
Gmail Ads
Interactive ads that appear in the social and promotional message tabs of your Gmail inbox.
Dosledan raspored objava
Kreiranje plana za raspored objava, da bi se održala dosljednost i angažovanost na mrežama
Our PPC Management Services
We take a practical approach to creating and managing your ad accounts to ensure continuous improvement. We don’t “set and forget,” we constantly look for ways to increase your visibility, reduce costs, and drive more qualified traffic to your website to achieve the results you envision. The end result is a higher rate of sales for your product or service.
PPC campaign management services include:
- Paid Search Advertising
- PPC Management
- Campaign Creation
- Aggressive Bidding Strategy
- Landing Page Optimization
- Ad Copywriting
- Retargeting
- A/B Campaign Testing
- Conversion Tracking
- Keyword Monitoring
- Industry Analysis
- Reporting
Cost tracking and return on investment with targeted advertising
Budget Definition
A budget is defined depending on whether you want to increase sales, promote a service, generate new customers or increase brand awareness, as well as what the cost per click (CPC) is in your industry and what the expected click-through rate (CTR) is. If all this is confusing to you, we are happy to provide a suitable suggestion.
Setting Goals
As a client, you should know what goal you want to achieve with your online campaign. The goal should be measurable. This could be a percentage increase in sales, a specific minimum revenue generated after a certain advertising period, the number of new clients, the popularity of your brand among women or men, etc.
Cost Tracking
Platforms where ads are placed have options to create reports on costs, clicks, impressions, and other relevant measurable data. Everything is easily accessible and allows you to adjust (increase or decrease) your budget based on your performance, as well as shorten or extend your campaign.
Return on Investment
Investing in internet marketing should not be seen as a cost, but as an investment. The benefit of this investment is measurable.
ROI (Return on Investment) is a measure that evaluates the effectiveness of your investment in paid advertising and shows how much money you have earned (or lost) in relation to the money you invested.
Benefits of professional PPC management services
Improve targeting accuracy
Target your audience with greater precision and tailor campaigns to specific segments
Attract customers who convert
Put your business at the top of search engine results and reach potential customers
Increase your competitiveness
Gain a tactical advantage over your competitors with a great bidding strategy
Reduce CPA and increase ROI
Reduce cost per acquisition (CPA), increase revenue, and maximize ROI
How do these activities fit into PPC advertising?
Set up and link Facebook advertising accounts
- Create Facebook Business Manager and Ads accounts
- Link business accounts and assign administrative access
- Configure access rights for the team and partners
Creating a Facebook Pixel for Conversion Tracking
- Creating a Facebook Pixel, installing and integrating it with your WordPress Site
- Setting up custom events and standard conversions
- Pixel Integration with Google Tag Manager
Setting up Google Analytics and tracking data
- Creating and connecting Google Analytics 4 to your website
- Installing Google Tag Manager and connecting to GA4
- Configuring conversions and goals in Google Analytics
Google Tag Manager (GTM) - centralized tracking
- Setting Google Tag Manager as the main tool for managing all scripts
- Implementation of all necessary tags (Facebook Pixel, GA4, Google Ads conversions)
- Monitoring user interactions on the site through event tracking
Integration of analytical tools
- Synchronization of Facebook Pixel, Google Analytics and Google Tag Manager
- E-commerce data tracking configuration (if a store is used)
- Setting up custom conversions for deeper analysis of user behavior
